Get Long-Term Reach with Evergreen Content

You’ve decided to take the leap into content marketing. Yay!

Let’s explore an important cornerstone of any successful content marketing strategy – evergreen content.

By taking the time to plan and strategise your content, you can create pieces that not only resonate with your audience but also promote your business for years to come. 

In this blog, we explore what makes evergreen content so special and how it can help you stand out from the crowd.

What is Evergreen Content?

Evergreen content is simply content that stays relevant over time, no matter when it was published. Think articles, blog posts, videos, or even graphics that have a timeless appeal and are always valuable—regardless of when they were created or posted on social media channels. Examples of evergreen content include how-to guides, tutorials, listicles, industry news stories, and reviews.

Why Use Evergreen Content?

The main advantage of creating evergreen content is that it allows you to build trust with potential customers while driving long-term website traffic. 

Evergreen topics are relevant for longer periods of time, so there are people continually searching for related content. If done well, evergreen content can be used as an effective lead generation tool directing consistent traffic to your website.

Creating content that has long-term value means that you can get a greater return on investment from individual pieces. For example, one long-form blog post about an evergreen topic can create content for social media, snippets for your email list and potentially turn it into a vlog or podcast. As the topic has long-term relevance you will be able to refer to this content or repurpose multiple times.

Remember, the more consistent you are with your messaging and branding across all platforms (including social media), the easier it will be for people to recognise you or your brand as an expert in your field. This allows you to build trust with your audience and show them why they should choose your products or services over others in the same space. 

How Do I Create Evergreen Content?

Creating evergreen content requires intentional thoughtfulness—you want each piece to be helpful both now and well into the future. 

Choose Your Topics

Overflowing with ideas and not sure where to start? I encourage my clients to use a content pillar strategy – picking your 2-3 umbrella topics to focus on. Topics that you want to be known for. 

The topics should also be broad enough for someone with very little knowledge to type it into a search engine.

Some good places to start:

• Fundamental concepts in your industry
• Frequently asked questions
• Long-term industry trends

Outline Your Content

Once you have identified some topics, begin brainstorming ideas on how best to approach them in order to engage your audience while also giving them value beyond what’s happening today or this week. Think about

• Your client’s pain points and the solutions available to them
• Your unique take on the topic
• Are there any other resources you can point to?

Choose The Content Format

There are so many ways to present evergreen content. Written, video and graphic content are the most common formats. You could potentially do multiple formats, but most solopreneurs are time-poor, so I I encourage you to start with one long-form content piece and you can think about repurposing it at a later stage. 

• What is the easiest for you to produce?
• What does your audience like to consume?
• Where will you use this content?

Remember that quality matters more than quantity when it comes to creating evergreen content.

Content Creation: DIY vs Outsourcing

If you plan to create your content yourself, consider what comes easily to you. Especially, for your first attempt.

For example if speaking is your jam, then why not record a video, podcast or audio download. 

If you prefer writing then a blog post or how-to-guide might be a good place to start. Don’t forget to include visuals such as images or videos; these are often helpful in breaking up text and making posts easier (and more enjoyable) for readers to digest!

Keep the production process simple. Focus on providing valuable information and don’t let perfectionism trip you up.

If the thought of creating content yourself is overwhelming then outsourcing your evergreen content can be a great option. 

For example, when I’m planning blog content for my clients, I love collaborating with talented copywriters because they can produce well-researched, search engine optimised content. We can often produce multiple pieces of valuable content in a short time frame. A worthwhile investment when trying to build a library of content quickly.

Create with Confidence

Creating high-quality evergreen content takes planning and dedication but it’s well worth the effort if done correctly! It can help maximise your online presence and build your authority around a topic. By taking the time to research trends and plan out topics carefully before writing or filming anything, you can create pieces that will remain relevant for months or years after its initial publication date. 

What evergreen content can you create?