Harness the Power of Content Pillars to Grow Your Business

Creating content as a solopreneur can be time-consuming. If your brain is overflowing with ideas, then choosing a starting point can be overwhelming. 

Have you ever heard of content pillars? Content pillars are a great way for solopreneurs to save time and effort when it comes to creating and promoting content. But what are they and why should you use them? Let’s find out!

What are Content Pillars?

Content pillars are topics that inform all the content that you produce. They provide structure for creating content and allow you to focus on areas that will benefit your business the most. 

The idea is to pick a broad topic within your industry – your pillar – and then branch off into subtopics related to it, which will become the “branches” of your pillar. 

This allows you to create focused, high-value content that speaks directly to your intended audience and drives engagement with them.

Why Should Solopreneurs Use Content Pillars?

As a solopreneur, time is one of your most precious resources. Creating content can be tedious, especially if it isn’t well-planned or organised. With content pillars, you can structure your content strategy so that each piece focuses on one major idea or topic while branching off into other ideas or topics. This helps keep your content creation process organised and efficient while still giving you enough creative freedom to explore different ideas within each pillar topic.

Additionally, by focusing on specific topics related to one main topic (your pillar), you will be able to increase engagement with readers who can relate more easily due to the narrowed focus of your posts. This could result in increased website traffic, higher conversions, and better customer relationships overall as readers become more familiar with not only what services/products you provide but also who you are as a person behind the brand—all resulting in more successful growth for your business!

How Do I Create My Own Content Pillars?

Creating content pillars doesn’t have to be complicated—it simply requires some thought and planning. Start by brainstorming some main topics relating to your industry or niche that would be beneficial for your target audience and yourself. 

For your audience

• What do they want to know? 
• What do they need help with?
• What should they know about?

For yourself

• What I love to talk about
• Your lived experiences
• What I’m good at teaching

Then do some research on these topics to determine what questions potential customers may have about them and which ones need more attention than others. 

Finally, organise these topics into pillar categories based on their importance and relevance to your overall goal—which is likely increasing sales or growing brand awareness—and prioritise them accordingly so that you know which topics should receive the most attention first when crafting new pieces of content for each pillar category.

How Broad Should Content Pillars Be?

When deciding how broad each of your chosen pillar categories should be, take into account the following both the scope of what you want each piece of content associated with that specific category should cover as well as how much research needs to be done before writing about it in detail (as this will impact how much time goes into researching/writing each post). 

For example, if one of your chosen pillar categories relates directly to a specific product or service your business offers then it would likely make sense for those posts to focus narrowly on details surrounding that product/service. 

Ultimately though – it’s up to you decide just how broad each category should be based upon personal preference and your goals!

Create with Confidence

Content pillar strategies can help save valuable time while still providing high-quality information relevant specifically tailored towards your target audience’s needs or interests. They offer structure without limiting creativity when it comes down to actually crafting pieces around those topics; plus they allow easier tracking and analysis so progress can be seen and adjustments made quickly if needed! 

If used correctly –content-pillars could provide huge benefits when trying to increase awareness and engagement –so give them a try today!