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Navigating the Juggle: Lessons Learned as an Introverted Mum with a Business

As April unfolds and the two-week school holiday break looms ahead, I'm gearing up for another round of planning and juggling.As the primary caregiver for our whānau, my two kids, aged 8 and 9, are my top priority. That's precisely why I chose the path of self-employment—to enjoy quality time with my tamariki, especially while they're young. But let's be real, it's far from easy. Every holiday period is a reminder that finding what works for us is a continuous process of trial and error. It's...

Unlocking Growth: Essential Marketing Metrics for Introverted Entrepreneurs

As we kick off the new financial year, you've probably been crunching numbers left and right. But what about your marketing metrics? Now's the perfect time to give them a closer look and better understand the impact of your marketing efforts on your bottom line. This blog post delves into selecting the most effective marketing metrics that align with your unique business needs, empowering you to showcase your expertise, streamline your marketing processes, and attract more clients. All&nbs...

Marketing on Cruise Control: Strategies for Time Away from Your Business

Are you gearing up for a well-deserved break but worried about putting your marketing efforts on pause?Many service entrepreneurs worry about losing momentum or missing out on potential clients while they're away.The good news is, with the right strategies in place, you can keep your marketing efforts running smoothly even when you're not actively working. Below are some effective ways to put your marketing on cruise control so you can enjoy your time off knowing your marketing is still working....

Keeping Up with the Competition: Healthy Habit or Harmful Obsession?

Let's talk about something that's been on my mind lately – keeping tabs on your competitors.It's a topic that's often debated in marketing circles – how closely should you watch what your competitors are doing, and is it actually helpful for your business?...

10 Ways to Show Your Website Some Love

Your website is often the first impression potential clients have of your business. It should be inviting, informative, and engaging. But in the hustle and bustle of running a business, it can be easy to forget to show your website some love.So take a minute to review 10 ways you can give your website a little TLC that will go a long way in setting you up for success....

Streamline Your Business for the Holidays: Adding Holiday Hours to Your Business Social Pages

Yay! You're planning a well-deserved break. Are your to-do list keeps getting in the way? I feel you! Taking time off during the holidays can feel like a luxury, especially when you're juggling client appointments and business tasks. I'm here to make things a little easier for you. In this blog post, you'll walk through the simple steps to add holiday hours to your Google Business and Facebook pages, so you can enjoy your break without worrying about leaving your clients in the dark. ...

The Marketing-Sales Connection: Navigating Selling as an Introverted Solopreneur

As every new business owner quickly discovers, marketing and sales are essential to building a thriving business. While larger companies often have separate teams for these functions, as solopreneurs, we take on both roles. But what if you’re an introvert like me? The reality is that wearing our marketing and sales hats can sometimes be an uncomfortable fit for introverts....

Reignite Your Email List: 10 Proven Strategies to Reengage Subscribers

Sometimes skipping the occasional email when we’re busy, turns into a longer than intended silence.In the world of email marketing, it’s also quite common for subscribers to lose interest over time or become less engaged. The good news is, you can get your email marketing mojo back with a well-crafted re-engagement email.In this blog post, you’ll find a list of re-engagement email ideas that are designed to captivate your subscribers and breathe new life into your email marketing strategy....

Digital Security Tips For Solopreneurs

Does your livelihood depend on accessing multiple websites? Mine does.I’ve seen so many instances recently where friends have been locked out of their social media accounts due to security breaches. It’s not just our social accounts which are susceptible to hacks. Here in New Zealand businesses are increasingly targeted by cyber criminals.As a sole business owner, without any IT support, what can you do?Here are some ideas I’ve gathered in my bid to keep my business and personal data ...

The Basics of Content Marketing for Solopreneurs

In the pre-digital era, your potential customers would find you in the yellow pages, or happen to see your print advertising or flyers. These marketing methods were expensive and labour-intensive. These days potential customers can search for us from across the globe, using a device they carry in their pockets. As a business owner, you want to make sure you’re at the top of their search results. That’s where content marketing comes in. “Content marketing is the strategic marketing approach...